How to Make Product Demo Videos That Convert?
It’s not always easy to market a SaaS product. Prospects are often confused by complicated displays that have a lot of features. It takes longer to make choices this way, and the real value of your product may be lost in the process.
How to make a product show video that gets a lot of sales?
You can use a product demo video on a landing page to help you book more consultations. The video that works best for you will be the one that helps you plan more consultations.
Figure out what the exact point of this video is
Making a product demo video for a potential customer who has never used your service is very different from making a product demo video for a cold prospect. You should know what you want from your video because that will help you choose whether to hire a trusted audience growth platform or your own team.
Pay attention to the problem you want to solve.
The people on your list of possible clients are founders, owners, marketing and sales heads, and other high-level players. These workers don’t like material that is just filler or fluff. It’s expected that your demo video will speak directly to their pain points in a smart and clear way.
Keep the answer (generally) easy.
You find out what the customer’s problem is and show how your product or service can solve it in a demo video. This isn’t a platform for your business to talk about all of its great benefits and how it can make a customer’s life better. We don’t have time for that. No matter how hard you try, your video will look like it’s not focused, and people will lose interest.
Make your choice: agency or in-house. Who’s making the video?
Are you ready to go with a photographer, designer, sound person, director, voiceover artist, and marketing team to help you make a high-quality video that gets more people to buy? If so, you might want to make your own product video.
Find a middle ground between your business and the customer
People will be at different points in the buying process depending on where you put this example video (on social media or landing/product pages). But it’s not likely that a sample video will be the last thing a customer sees before they buy your service. A sample video, on the other hand, makes the customer sure that your business can help them.
Make your call to action (CTA) clear.
From what we’ve seen, a lot of B2B companies are still not following this usual best practice (see our video demos below). It could be because the call to action (CTA) in a video isn’t a simple process where a customer can just click a button.
Check the statistics for your sample video
Optimization is an important part of marketing, and it also applies to your videos.
Once your test video is live and people start to watch it, use analytics to keep an eye on how well it’s doing. Keep an eye on KPIs like the page’s return rate and the amount of time people spend watching it. Check to see if people are pausing at any points. These could mean that they are no longer interested, which is helpful for making future product sample films.
